What we do
Branded partners with organisations to create, produce, and commercialise integrated online and offline multimedia platforms that connect, engage, inform and entertain consumers. Its award-winning owned-and-operated platforms include All That Matters, the premiere conference and connections hub for Asia’s entertainment, sports and music industry, the Music Matters Live festival, and It’s A Girl Thing, an empowerment platform and touring festival for young women. Branded is also the producer of SuperGamerFest, a co-creator of the YouTube FanFest and a partner to global brands, media and organisations.
All That Matters
All That Matters is Asia’s meeting point for leaders driving the music, sports, gaming and online entertainment industries. In 2020, it kicked off a premium online experience featuring superstars like Chuck D (Public Enemy), Mike Shinoda (Linkin Park), Cookie Monster (Sesame Street) and more!
Music Matters Live
Since 2005, Music Matters Live has pioneered the independent festival scene in Asia to create business and cultural music connections with the rest of the world. In 2020, MML went virtual with their original series #MMLFromHome, achieving a whopping 15 million views.
It’s A Girl Thing
It’s A Girl Thing is a platform and festival that inspires and empowers young women. Connecting them with influencers, business leaders, professional mentors and their peers who share real life experiences that help build the confidence to succeed and overcome the challenges of young adult life.
VidCon Asia
VidCon is the world’s largest event for fans, creators, executives, and brands who share a passion for online video. In 2019, VidCon went on to continue its global expansion, announcing the first ever VidCon Asia Summit in December 2019, adding to its roster of international events in Mexico, Australia and London. Get in on the fun at VidCon!
VidCon Now Asia
The launch of VidCon Now, a digitally-delivered experience, in Asia on 3rd December 2020 brought together some of the best known digital creators from the US and Asia, including Patrick Starrr, Mr Kate, Wengie, and TikTok influencer Jeff Yuman. Tune in for free every other Thursday at live.vidcon.com
Gaming Matters
SuperGamerFest
Esports fun, endless gaming entertainment and the region's first esports and gaming awards show. From industry luminaries to global esports pros, we heard from voices from around the world covering all things gaming. Plus, the most hilarious Celebrity Showdowns featuring the hottest gaming influencers and streamers for a regional match-up like no other!
UPLAY
Branded produced Unilever’s global “UPLAY” virtual conference in December 2020 including programme creation, curation, speaker & attendee marketing and management, website creation, event production and live stream broadcast
Virtual Intel Gaming Summit
Branded curated and produced six individual online sessions at the Virtual Intel Gaming Summit, November 2020
Past Events
YouTube FanFest
Branded created, produced and marketed the YouTube FanFest, the world's largest touring festival of online entertainment, in partnership with YouTube. Over six years, Branded produced 58 festivals across the planet.
SlimeFest Manila
Branded in collaboration with Globe Telecom produced Asia’s first ever Nickelodeon SlimeFest in the Philippines. The multi-platform music and entertainment event included performances by top regional and local music artists, immersive one-of-a-kind experiences, Nickelodeon stars and characters, and plenty of the brand’s signature green slime!