Our Story
From humble beginnings in Hong Kong to producing global touring festivals to transforming to a digital agency, Branded has celebrated some amazing, fun and downright outrageous moments over two decades. Check out some of our milestone moments here. Are you a part of our story?
“ Launched as Double D Media in Hong Kong. Soon to become Branded.”
“Produced CASBAA Convention.
Launched Metro Newspaper in HK.”
“Co-Produced “Wedding Race China” (the first ever reality show in China)”
“Produced Mediaworks with Haymarket Media”
“Produced the first Music Matters HK.
Published Charged Magazine.
Partnered AIA World Carnival - HK.
Arranged sponsorship for Black Eye’d Peas in Hong Kong + Hung Robert Gallup by his ankles above the Peak Tram for Sun Micro.”
“Helped create the Coca Cola World Carnival in Bangkok & Beijing.
Nile Rogers appears at Music Matters.”
“Produced GreenWorks with Haymarket Media.”
“Jamie Cullum appears at Music Matters”
“Branded launches new product.
Jason Mraz appears at Music Matters.”
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Music Matters moves to SG launches Digital Matters + Launched Astus (Barter Media) ”
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Music Matters produces a rerecording of Coldplay’s Fix You to benefit the victims of the Japanese earthquake and tsunami in March 2011. Featuring 49 artists from 18 countries including Simple Plan’s Pierre Bouvier and Sebastien Lefevbre, Evaline, These Kids Wear Crowns and 11 year old Yuto Miyazawa.”
“Produced the first All That Matters in Singapore.
Branded wins STB Award for “Best Corporate Event”.”
“Produced the 1st Sports Matters & Created & produced the 1st YouTube FanFest in Singapore.”
“Produced the 1st Social Media Matters with Ogilvy.
YouTube FanFest goes to India and Australia.”
“Opened Singapore office”
“Produced the 1st It’s A Girl Thing (IAGT) & All That Matters @ MBS (first ATM) ”
“Produced 1st Sports Connects in China.
USA added to the YouTube FanFest tour.
Our YouTube channel hits 1 million views and is awarded gold button.”
“Produced Tencent Music connects China.”
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It’s a Girl Thing goes to Manila.”
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Branded Exits Dentsu Aegis Media and transforms into fully independent digital event producer.
Produces Music Matters Live from Home, It’s a Girl Thing and SuperGamerFest ALL online delivering over 300 MILLION views.”
“Launches Learning Matters with huge online audiences for Music Matters, Gaming Matters and Sports Matters Academies and moves to hybrid events with the return of All That Matters and VidCon Asia.”
“Live IRL events are back with the biggest All That Matters EVER, She Loves Tech, the brand new CreatorWorld and more.”
“Branded joins the Nodwin Gaming family of companies
We bring It’s A Girl Thing to life, IRL, in Mumbai for its 4th Indian edition
All That Matters “comes of age” in its 18th edition
The first ever Cricket Matters is held at the ICC Men’s Cricket World Cup in Mumbai”